TikTok is testing an AI chatbot for content discovery

TikTok might quickly have a brand new approach for customers to find content material. The corporate is within the “early levels” of an AI-powered chatbot, known as Tako, which is able to be capable of suggest movies and reply to queries about what customers are watching.

The bot, which was first by TechCrunch, is at present being examined within the Philippines, TikTok mentioned in a press release. “Tako is powered by a third-party chat assistant and is designed to assist make it simpler to find entertaining and galvanizing content material on TikTok,” the corporate mentioned.

Regardless of being in an early section of testing, TikTok is seemingly that includes Tako pretty prominently within the app. A shortcut to the assistant sits in the principle right-hand menu alongside shortcuts for bookmarks, and likes, in keeping with TechCrunch, which bought a peek on the function.

That’s much like the prominence Snap gave its chatbot, , in its app, pushing it to the highest of person’s chats. However not like My AI, it appears TikTok is positioning Tako as a option to discover new content material and be taught extra about what’s being mentioned within the clips. Customers ought to “be happy to ask me something and I’ll do my finest that will help you discover what you’re on the lookout for,” the bot says in a screenshot of the chat interface.

Tako isn’t the one approach TikTok is experimenting with generative AI. The corporate can be testing AI-generated , however hasn’t introduced plans for a broader rollout. Nevertheless it’s for now unclear how critical TikTok is in regards to the know-how. In its assertion, the corporate mentioned it has “no present plans for this past these early checks” of Tako.

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