Snapchat lets subscribers choose when their stories expire

Snap has launched plenty of options for its Snapchat+ subscription app, together with a brand new “Story Expiration” characteristic, together with customized notification sounds, digicam borders and extra. The Story characteristic seems helpful, and seems designed to tempt hardcore customers to enroll in the $4 monthly service.

With story expiration, subscribers can select to let their tales expire for lengths of time between one hour and one week. That might enable creators to, say, draw curiosity with a brief story, or let one keep for an extended interval to attract the extra eyeballs. Because it stands now, all tales expire after 24 hours and should be saved or they’re going to be gone for good. 

Snapchat introduces custom story expiration, but only for subscribers


Paid customers are additionally gaining access to customized notification sounds, letting them set totally different tones for various buddies in order that they inform who Snapped them with out checking their cellphone. And the brand new customized digicam colour borders possibility permits customers to simply what it says, utilizing totally different hues whereas capturing content material. And at last, Snapchat is bringing customized “unique, seasonal and spooky Bitmoji backgrounds” that they’ll use of their profiles for Halloween. 

Snapchat+ made a robust begin, with the corporate boasting one million subscribers simply a few months after it debuted. On the time, Snap described it as a service for “passionate” customers, and although that is a fraction of its 347 million day by day customers, it is a important injection of further income. Snapchat additionally sells {hardware} like glasses and just lately got here out with the Pixy Drone, although Snap had reportedly given up on that product.

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