Now TikTok is copying Instagram with ‘Photo Mode’

At this level, we’re all fairly used to seeing Instagram copy TikTok. Now, in a brand new twist, TikTok is copying Instagram with a brand new characteristic referred to as “Picture Mode.” The replace permits TikTok customers to share a number of nonetheless pictures in a publish, together with captions of as much as 2,200 characters.

The brand new picture posts, which might additionally characteristic music, will seem in customers’ For You web page alongside movies. In a weblog publish, TikTok says it hopes Picture Mode, mixed the recently-extended enable creators to “specific themselves and extra deeply join with others.”

However Picture Mode can be making the For You Web page extra like Instagram in ways in which might not be as inventive. In line with Mashable, the characteristic is already by creators to share recycled textual content memes and different content material that’s typically widespread on… Instagram.

However TikTok now copying Instagram’s unique premise is particularly noteworthy provided that Instagram has reportedly been battling engagement with its TikTok clone, Reels. The Wall Road Journal lately that TikTok remains to be vastly outpacing Instagram Reels in day by day watch time.

It’s additionally the newest bout of each social media platform shamelessly copying one another till all of them look form of . Within the final six weeks alone: and have give you their very own tackle French upstart BeReal (Instagram’s hasn’t formally launched but). Twitter launched a TikTok-style feed for movies. Whereas YouTube Shorts, itself a TikTok clone, added TikTok-style .

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