Google buys an AI avatar startup to take on TikTok

Google has quietly acquired a startup that was engaged on utilizing AI to generate avatars for social media customers and types. In line with , the corporate just lately paid about $100 million to purchase Alter. The acquisition went by way of about two months in the past with out Google publicly saying it. On Thursday, the search big confirmed the acquisition however didn’t disclose the monetary phrases of the deal. In line with TechCrunch, Google purchased Alter to higher compete towards TikTok.

Alter started life as Facemoji, providing a platform that different builders may use so as to add avatar creation methods to their apps and video games. Alter chief co-founder and working officer Jonathan Slimak just lately took to share he was beginning a place “constructing Avatars at Google.” How Alter’s crew and know-how may assist Google higher compete towards TikTok is unclear. YouTube Shorts, Google’s tackle the short-form video format, is already successful for the corporate. Following a in the summertime of 2021, Google introduced this previous June the platform had .

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