Ford F-150 Lightning costs are going up once more. The US automaker is elevating the electrical pickup’s beginning value by $4,000, bringing the brand new entry worth to $55,974. That’s a 40 p.c enhance over the electrical automobile’s preliminary beginning worth in Could 2021.
Ford instructed CNBC in the present day that it’s altering pricing “as a standard course of enterprise because of rising materials prices, market elements, and ongoing provide chain constraints.” Uncooked materials prices of nickel, cobalt and lithium — essential to electrical automobile batteries — have soared alongside EV demand.
By means of the top of November, Ford has solely offered 13,258 F-150 Lightning items, however that quantity is a mirrored image of provide constraints fairly than low demand (quite the opposite, the truck remains to be a sizzling commodity). The corporate plans to spice up manufacturing to 150,000 items by subsequent fall — and it mentioned earlier this week that it’s nonetheless on observe to fulfill that purpose. It just lately added a 3rd shift of employees to a Michigan manufacturing plant to assist meet that purpose.
Ford is the second-biggest American vendor of electrical automobiles (behind Tesla), and the F-150 Lightning is the top-selling electrical truck. Contemplating Ford F-series vans have been the best-selling automobiles within the US for 3 a long time, that buyer loyalty seems to be carrying over to EVs. Earlier this 12 months, Engadget’s Roberto Baldwin rode alongside for a take a look at drive and commented on how a lot it felt like a normal F-150.
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