Elon Musk to advertisers: Twitter ‘cannot become a free-for-all hellscape’

Sooner or later earlier than Elon Musk is predicted to finalize his deal to purchase Twitter, he’s making an attempt to reassure the platform’s advertisers that he received’t flip the platform right into a “free-for-all hellscape.” In a message posted Thursday, Musk tried to clarify why he wished to purchase the corporate, and that he doesn’t intend to explode its promoting enterprise.

“There had been a lot hypothesis about why I purchased Twitter and what I take into consideration promoting,” he wrote. “Most of it has been improper. Twitter clearly can’t turn out to be a free-for-all hellscape, the place something might be stated with no penalties!”

Musk has beforehand stated that he want to loosen Twitter’s content material moderation guidelines, and eliminate everlasting bans usually. However that stance has upset many Twitter staff, and fearful the corporate’s advertisers. The Wall Road Journal that some advertisers have even threatened to “pause all their advertisements” if the corporate provides Donald Trump his account again — one thing Musk has stated he do.

Whereas Musk didn’t stroll again these feedback, he stated he wished Twitter to “be heat and welcoming to all.” He added that folks ought to be capable to “select your required expertise in accordance with your preferences, simply as you may select, for instance, to see motion pictures or play video video games starting from all ages to mature.”

Musk’s feedback come simply after he visited Twitter’s workplace and reportedly that he received’t be axing 75 p.c of its workers as earlier studies had urged. He additionally apparently met with Twitter COO Sarah Personette, who tweeted that she had a “nice dialogue” with the Tesla CEO. “Our continued dedication to model security for advertisers stays unchanged,” she wrote.

Notably, Musk’s stance on promoting may be very completely different from former CEO Jack Dorsey, who Musk that Twitter “can’t have an promoting mannequin” and urged it must be a “basis of kinds” just like the messaging app Sign. However although Musk responded favorably to the concept on the time, his message to advertisers now sounds very completely different.

“I additionally very a lot imagine that promoting, when carried out proper, can delight, entertain and inform you,” Musk wrote. “For this to be true, it’s important to point out Twitter customers promoting that’s as related as potential to their wants. Low relevancy advertisements are spam, however extremely related advertisements are literally content material.”

“Essentially, Twitter aspires to be essentially the most revered promoting platform on the earth that strengthens your model and grows your enterprise.”

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