Apple stops selling the Apple TV HD

Now that Apple has launched a lower-priced Apple TV 4K, it is apparently eliminating the entry-level mannequin. MacRumors notes the corporate is now not promoting the Apple TV HD via its on-line retailer. It is not clear if the gadget will nonetheless be accessible at retail or via different on-line retailers, however chances are you’ll need to act quick should you discover it at a reduction. We have requested Apple for remark.

A transfer like this is not stunning. The Apple TV HD launched in 2015 and stayed at an official $149 at the same time as later 4K fashions provided rather more energy for as little as $30 further. Now that the 2022 Apple TV 4K begins at $129, there is not a lot level to protecting the legacy participant round — actually not when it makes use of an iPhone 6-era A8 chip that limits its theoretical capabilities.

There are catches. The brand new Apple TV 4K does not embody Ethernet or Thread help within the base 64GB mannequin, so you will nonetheless need to pay $149 for the 128GB model in order for you that connectivity. Additionally, this nonetheless leaves Apple and not using a actually low-cost lounge media participant. You may have to show to competitors just like the Google Chromecast or Amazon Hearth TV Stick 4K Max should you simply need an alternative choice to your TV’s built-in options.

You’re getting rather more for that $149, although, together with help for all the most important HDR requirements, a far brawnier processor and extra storage. If nothing else, Apple is clarifying its focus — it is staking out the excessive finish of the market, and appears content material to let rivals battle for the remaining.

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