Apple stops selling the Apple TV HD

Now that Apple has launched a lower-priced Apple TV 4K, it is apparently eliminating the entry-level mannequin. MacRumors notes the corporate is not promoting the Apple TV HD by means of its on-line retailer. It isn’t clear if the gadget will nonetheless be obtainable at retail or by means of different on-line outlets, however chances are you’ll need to act quick should you discover it at a reduction. We have requested Apple for remark.

A transfer like this is not shocking. The Apple TV HD launched in 2015 and stayed at an official $149 whilst later 4K fashions provided way more energy for as little as $30 further. Now that the 2022 Apple TV 4K begins at $129, there is not a lot level to protecting the legacy participant round — actually not when it makes use of an iPhone 6-era A8 chip that limits its theoretical capabilities.

There are catches. The brand new Apple TV 4K would not embrace Ethernet or Thread help within the base 64GB mannequin, so you may nonetheless should pay $149 for the 128GB model if you’d like that connectivity. Additionally, this nonetheless leaves Apple and not using a really low-cost front room media participant. You may have to show to competitors just like the Google Chromecast or Amazon Fireplace TV Stick 4K Max should you simply need an alternative choice to your TV’s built-in options.

You might be getting way more for that $149, although, together with help for all the most important HDR requirements, a far brawnier processor and extra storage. If nothing else, Apple is clarifying its focus — it is staking out the excessive finish of the market, and appears content material to let rivals battle for the remaining.

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