Apple stops selling the Apple TV HD

Now that Apple has launched a lower-priced Apple TV 4K, it is apparently eliminating the entry-level mannequin. MacRumors notes the corporate is now not promoting the Apple TV HD by its on-line retailer. It isn’t clear if the system will nonetheless be accessible at retail or by different on-line retailers, however it’s possible you’ll need to act quick in the event you discover it at a reduction. We have requested Apple for remark.

A transfer like this is not shocking. The Apple TV HD launched in 2015 and stayed at an official $149 at the same time as later 4K fashions supplied way more energy for as little as $30 further. Now that the 2022 Apple TV 4K begins at $129, there is not a lot level to protecting the legacy participant round — actually not when it makes use of an iPhone 6-era A8 chip that limits its theoretical capabilities.

There are catches. The brand new Apple TV 4K would not embody Ethernet or Thread help within the base 64GB mannequin, so you will nonetheless must pay $149 for the 128GB model if you need that connectivity. Additionally, this nonetheless leaves Apple and not using a really low-cost lounge media participant. You will have to show to competitors just like the Google Chromecast or Amazon Hearth TV Stick 4K Max in the event you simply need an alternative choice to your TV’s built-in options.

You’re getting way more for that $149, although, together with help for all the foremost HDR requirements, a far brawnier processor and extra storage. If nothing else, Apple is clarifying its focus — it is staking out the excessive finish of the market, and appears content material to let rivals battle for the remainder.

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