Apple stops selling the Apple TV HD

Now that Apple has launched a lower-priced Apple TV 4K, it is apparently eliminating the entry-level mannequin. MacRumors notes the corporate is not promoting the Apple TV HD by means of its on-line retailer. It isn’t clear if the machine will nonetheless be obtainable at retail or by means of different on-line outlets, however you might wish to act quick in the event you discover it at a reduction. We have requested Apple for remark.

A transfer like this is not shocking. The Apple TV HD launched in 2015 and stayed at an official $149 at the same time as later 4K fashions provided way more energy for as little as $30 further. Now that the 2022 Apple TV 4K begins at $129, there is not a lot level to holding the legacy participant round — definitely not when it makes use of an iPhone 6-era A8 chip that limits its theoretical capabilities.

There are catches. The brand new Apple TV 4K does not embody Ethernet or Thread help within the base 64GB mannequin, so you will nonetheless should pay $149 for the 128GB model if you would like that connectivity. Additionally, this nonetheless leaves Apple and not using a actually low-cost lounge media participant. You will have to show to competitors just like the Google Chromecast or Amazon Hearth TV Stick 4K Max in the event you simply need a substitute for your TV’s built-in options.

You’re getting way more for that $149, although, together with help for all the key HDR requirements, a far brawnier processor and extra storage. If nothing else, Apple is clarifying its focus — it is staking out the excessive finish of the market, and appears content material to let rivals battle for the remainder.

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