Apple stops selling the Apple TV HD

Now that Apple has launched a lower-priced Apple TV 4K, it is apparently eliminating the entry-level mannequin. MacRumors notes the corporate is not promoting the Apple TV HD by way of its on-line retailer. It is not clear if the system will nonetheless be out there at retail or by way of different on-line retailers, however you might wish to act quick for those who discover it at a reduction. We have requested Apple for remark.

A transfer like this is not stunning. The Apple TV HD launched in 2015 and stayed at an official $149 whilst later 4K fashions provided far more energy for as little as $30 further. Now that the 2022 Apple TV 4K begins at $129, there is not a lot level to maintaining the legacy participant round — actually not when it makes use of an iPhone 6-era A8 chip that limits its theoretical capabilities.

There are catches. The brand new Apple TV 4K would not embrace Ethernet or Thread help within the base 64GB mannequin, so you will nonetheless need to pay $149 for the 128GB model if you’d like that connectivity. Additionally, this nonetheless leaves Apple with out a actually low-cost lounge media participant. You will have to show to competitors just like the Google Chromecast or Amazon Hearth TV Stick 4K Max for those who simply need a substitute for your TV’s built-in options.

You might be getting far more for that $149, although, together with help for all the foremost HDR requirements, a far brawnier processor and extra storage. If nothing else, Apple is clarifying its focus — it is staking out the excessive finish of the market, and appears content material to let rivals battle for the remaining.

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