Amazon does not wish to restrict itself to streaming soccer video games on Thursday nights. The web big has struck a cope with the NFL for Prime Video to livestream a yearly match on Black Friday, the day after American Thanksgiving. The primary sport airs November twenty fourth, 2023 at about 3PM Jap, with the groups to be introduced as soon as the league shares its schedule for that season.
Deadline notes the Black Friday deal is separate from Thursday Night time Soccer. Whereas it isn’t sure how a lot Amazon paid, the present weekly association has Amazon spending roughly $1 billion per 12 months via 2033.
Amazon and the NFL aren’t shy in regards to the reasoning. On high of making a yearly custom, this provides you with a purpose to go to Amazon (and subscribe to Prime) proper as the vacation buying frenzy kicks off. You could come for the soccer, however keep to purchase toys or an Echo speaker.
No matter Amazon paid for the deal, it is prone to have a big viewers. Thursday Night time Soccer’s debut on Prime Video is at the moment averaging 10.8 million viewers, based on Nielsen scores. That is up 25 p.c within the 18-49 age group versus the primary 5 video games from 2021. A Black Friday stream won’t speed up progress, nevertheless it might maintain viewers hooked.
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