8 Best Marketing Automation Tools for Small Business

If you’re trying to find the most effective advertising and marketing automation instruments in your small enterprise, whether or not it’s e-mail advertising and marketing, social media, content material advertising and marketing, or gross sales, there at the moment are advertising and marketing automation software program obtainable that may show you how to get higher outcomes quicker.

On this article, we’ll share the most effective advertising and marketing automation instruments in your small enterprise, so you possibly can develop your corporation, attain extra clients, and save time.

Why Your Small Enterprise Wants Advertising Automation Instruments

Advertising automation helps make your workflow extra environment friendly with the intention to develop your corporation quicker and smarter.

Principally, you possibly can create particular content material or course of, after which the instrument retains working for you with out you needing to do something.

Even if in case you have an e-mail publication, you is probably not profiting from all of the automation instruments obtainable.

These instruments allow you to arrange autoresponders to market constantly to each new prospect who joins your record.

1. Fixed Contact

Fixed Contact is the most effective e-mail advertising and marketing service for small companies. You should use it to arrange a sequence of emails that may exit routinely to new subscribers.

You may even ship messages based mostly on what actions your subscribers take, or don’t take.

It’s simple to create emails utilizing Fixed Contact’s easy drag and drop interface. There’s a 60 day free trial of Fixed Contact obtainable, letting you check out this instrument earlier than committing to a fee plan.

The Fixed Contact help workforce is out there by means of reside chat, cellphone, and e-mail.


Fixed Contact’s ‘E-mail’ plan prices from $20/month. This solely has primary automation options. For the superior automation options, get the ‘E-mail Plus’ plan, which begins at $45/month.

2. Sendinblue

Sendinblue is among the finest WordPress e-mail publication plugins. It’s additionally an excellent instrument for SMS advertising and marketing. There’s a spread of templates to create your emails.

Sendinblue permits you to construct customized advertising and marketing automation workflows that ship out emails routinely. You may even use your contact’s conduct in your web site to set off emails.

As an illustration, you can ship an automatic e-mail if a buyer provides an merchandise to their basket however fails to take a look at.


Sendinblue gives a totally free account for as much as 300 emails per day. You get limitless contacts. If you wish to ship extra emails than that, paid plans begin at $25/month.

3. Drip

Drip is a robust e-mail advertising and marketing platform, with nice WooCommerce integration. It’s an particularly good possibility when you run an eCommerce web site.

It has clever advertising and marketing automation instruments and sensible e-mail segmenting.

Drip additionally gives loads of help by means of reside chat in addition to with webinars, detailed on-line programs, and wonderful documentation.

It isn’t the most affordable possibility, nevertheless it’s properly well worth the cash if you wish to maximize your advertising and marketing efforts.


Drip gives a 14-day free trial. After that, their plans begin from $19/month, however that solely offers you 500 subscribers. For $39/month, you possibly can have as much as 2,500 subscribers.

4. ConvertKit

ConvertKit is an easy-to-use and strong e-mail advertising and marketing platform. It has some nice options for creators and bloggers, nevertheless it’s additionally a preferred possibility for small companies.

ConvertKit makes it simple to section your contacts in leads and present clients, you possibly can then ship totally different emails to every.

It has a easy e-mail builder to create emails that may look nice on all gadgets. You may even create clickable CTA buttons and monitor conversions when customers click on on them.


ConvertKit prices from $25/month (paid yearly) for as much as 1,000 subscribers. This consists of all their options, akin to automated funnels and e-mail sequences.

There’s a 14-day free trial, which doesn’t want a bank card.

5. OptinMonster

OptinMonster is the most effective conversion optimization software program available on the market. It lets you simply convert web site guests into subscribers and clients.

It comes with simple to combine lightbox popups, slide-ins kinds, welcome mats, coupon wheels, and extra.

OptinMonster works with all standard e-mail advertising and marketing companies and helps you rapidly get extra subscribers to your e-mail record.

It’s full of many options that show you how to routinely goal customers and present them personalised campaigns.

As an illustration, you possibly can present focused messages for various pages in your website. It’s also possible to present campaigns based mostly on person exercise and geographic location.


OptinMonster prices from $9/month (billed yearly). Nonetheless, you’ll get 10% off when you use our OptinMonster coupon.

Onsite Advertising Automation (WordPress)

Onsite advertising and marketing automation instruments are ones that you simply use instantly in your web site. They allow you to market to your web site guests routinely and successfully.

6. Uncanny Automator

Uncanny Automator is the finest automation plugin for WordPress. You may arrange onsite advertising and marketing automation and join totally different WordPress plugins with out modifying code.

The plugin helps to create highly effective workflows and saves time. Plus, it reduces errors and ensures your automation works easily since there isn’t any code concerned.

Uncanny Automator integrates with a few of the hottest WordPress plugins, akin to WPForms, Slack, WooCommerce, Google Sheets, WordPress, and lots of extra.

For instance, you possibly can join Slack along with your WordPress website, combine Zoom conferences and webinars with WPForms, join any WordPress type with Google Sheets, or ship SMS notifications from a WooCommerce retailer.


Uncanny Automator costs begin from $149 per 12 months, and also you get 30 days money-back assure. There’s additionally a free model obtainable.

7. ChatBot

ChatBot is a great automated bot that may have interaction with customers in an identical method to a reside chat agent. It’s like having a digital assistant in your web site who’s obtainable 24/7 and may reply immediately.

You should use ChatBot to take bookings, schedule calls, and even to promote merchandise instantly from the chat window. It integrates seamlessly with LiveChat.

This implies a reside agent can soar into the dialog if the person wants a bit further assist.


ChatBot prices from $50/month, which provides you as much as 1000 chats. There’s additionally a 14-day free trial.

8. OptinMonster (OnSite Retargeting)

OptinMonster‘s OnSite Retargeting® characteristic helps you benefit from your advertising and marketing automation instruments and promoting price range.

It permits you to customise your promotions for guests who’re returning to your website. That method, you’ll not be displaying them the very same campaigns they’ve already seen.

You should use the OnSite Retargeting® together with OptinMonster’s different options.

These embrace highly effective show guidelines that allow you to simply goal folks based mostly on the web page(s) they’re viewing, what machine they’re utilizing, how they’ve interacted along with your web site previously, new vs.

returning guests, and far more.


You have to OptinMonster’s ‘Progress’ plan ($49/month, billed yearly) to make use of the OnSite Retargeting® characteristic. You may get 10% off through the use of our OptinMonster coupon.

Related Articles

Back to top button